The Strapless Story

Strapless was born out of a vision to revolutionize the world of Apple Watch accessories in South Africa. As a proudly South African brand, we've been challenging the status quo and redefining style and quality for the past three years.

Our journey began when we identified a gap in the market: South Africans had limited choices when it came to Apple Watch straps, and what was available was often prohibitively expensive. We decided to take this challenge head-on, setting out to create a range of straps that would combine style, quality, and affordability.

Today, we're known for our distinctive range of Apple Watch straps and accessories. We're especially proud of our latest collections – French Epsom and Vegetable-Tanned Italian Leather straps. These straps, handcrafted and sourced from the finest leathers worldwide, encapsulate our commitment to bringing unique, stylish, and high-quality products to our customers.

But our evolution doesn't stop here. As we continue to grow, our mission remains steadfast: to provide South Africans with a diverse range of superior Apple Watch accessories. We're dedicated to making sure that you – our valued customer – have access to the best products that not only enhance the functionality of your Apple Watch but also reflect your individual style.

Join us on this exciting journey and experience the difference with Strapless.